Ulta’s new perfume, “One Million Bottles,” will be available on Sunday, Feb. 23 at 7 a.m.
It features a scent that smells like one million bottles of the perfume.
“One million bottles” is a marketing term for a million bottles, and the scent is meant to be a reference to the 1 million bottles produced in one day in 2015, according to a spokesperson for the perfume company.
The perfume is available for $29.99, and is available in eight different shades.
According to Ulta, the perfume will be released in eight flavors.
Ulta perfume One Million Bottls is $29 on Ulta.com.
The scent will be the first fragrance Ulta has released in years.
UltA has been under pressure for years to release a fragrance that could rival the success of Chanel’s “Cherubim” in terms of popularity.
“We know the world is waiting for a breakthrough in fragrance,” Ulta CEO Heather Conway said in 2013.
“I know it’s difficult, but we’re here to deliver.
And we’re working every day to deliver on that promise.”
Ulta launched “Cherry Blossom” in 2009, and “Cotton Candy” in 2012.
The company has also been experimenting with fragrances like “Cobalt” and “Bacchus.”
It launched a fragrance for women in 2016 called “Merry Rose.”