The United States is the world leader in perfume manufacturing, but not the world in consumer tastes.
That’s the finding of a new survey that shows that China is far ahead of the United States in the popularity of perfumes.
In the survey, conducted in April by The Washington D.C.-based consumer research firm MarketWatch, Americans aged 18 to 34 said they prefer to wear perfume when it’s not being worn as a piece of jewelry, a fashion accessory, or a way to wear makeup.
The United Kingdom came in second, with a 9 percent preference for perfume-less products.
China came in third, with 6 percent, followed by the United Kingdom at 5 percent.
The survey is based on data from 1,700 people who have worn perfume for the past year.
The survey’s sample size is limited to those who responded in the U.S. The sample sizes were selected by a panel of more than 1,200 people at The New York Times, the New York Post, and The Associated Press.
In addition to the poll’s findings, MarketWatch analyzed sales figures for perfume companies in each of the 28 countries that make the products it surveyed.
The companies were asked for sales figures in China, Germany, Japan, the United Arab Emirates, Saudi Arabia, Indonesia, India, and Pakistan.