By ANNA ROBINSONBY”We’re just as horrified as you are to see it in stores, but I don’t think there’s any justification for what they’re doing.
They are using perfume to sell their brand and to sell the goods.”
As a young woman in London’s West End, Sarah, now 23, had to find her own way of looking and dressing without her parents’ influence.
“They were my mum’s first customers.
My mum would buy any product and if I had to pay, I’d pay,” she says.”
I’d be like, ‘Mom, I’m paying £100 for a perfume that costs £10, but you just made me pay £20 for a lipstick that’s on sale for £10.
So it’s not fair to me.'”
I remember thinking that was disgusting.
“The perfume Sarah used was the new Burberry Beauty: “The fragrance is just so bright and glamorous, it’s so bright.””
It smells like a candlelit dinner. “
It’s an alluring, sweet fragrance.
It smells like a candlelit dinner.
It’s a fragrance that can’t be faked.”
Sarah has never had a problem with the perfume’s quality.
“I’ve never had any problems with Burie’s, and I’ve had no issues with anything else that’s been made by Burberry.”
But Sarah’s experience in London is just one of a wave of similar incidents across the country.
As a result, the Royal Society for the Prevention of Cruelty to Animals (RSPCA) has urged the cosmetics giant to stop using the perfume as part of a campaign to ban the perfume from the UK market.
“We think it’s extremely harmful and very offensive, and we’re really concerned about the potential impact it has on young people, particularly those who are already vulnerable,” said RSPCA UK director, Louise Mottram.
“In particular, we’ve been concerned about young girls, particularly girls who are about to enter their early 20s.”
Our concern is that, if you’re using it to sell perfume, and then you decide to add a fragrance to that, you’re giving your brand a new meaning of being the most luxurious of all.
“We’ve been calling for the perfume to be banned from the country since the very beginning, and the company has refused.””
According to RSPA UK, more than 20,000 cases of cruelty to animals have been reported in the UK in the past five years, with more than 400 deaths linked to its use.””
We’ve been calling for the perfume to be banned from the country since the very beginning, and the company has refused.”
According to RSPA UK, more than 20,000 cases of cruelty to animals have been reported in the UK in the past five years, with more than 400 deaths linked to its use.
“The RSPCFHS is concerned that Burberry, which is currently the UK’s biggest perfume manufacturer, may have breached its duty to protect animals by failing to protect children who are being used in its marketing of perfume,” said Mottrum.
We are calling for a ban of any perfume that contains the fragrance Burberry is selling.””
And we’re asking for Burberry also to end the use of any fragrance containing the scent, as soon as it is legally available to do so.”
“We are calling for a ban of any perfume that contains the fragrance Burberry is selling.”
Burberry has yet to respond to the call for a nationwide ban.
Sarah and her husband, Matt, started the fragrance business in London in the late 1990s, but it quickly spread across the UK and into other countries.
Sarah says her business has been “one of the few things I’ve been able to do, like, buy a house, to be able to afford my wedding and get all my kids through school”.
“It was really hard,” she said.
“But I think we made the right choice.
I just didn’t know what to do.”
In 2002, Sarah was approached by the RFSCA and was offered the chance to join their research and education campaign to end cruelty to farm animals in the cosmetics industry.
As a volunteer, Sarah travelled around the UK with the organisation to learn more about cruelty to cattle and sheep and eventually found herself working with a team of vets who had treated hundreds of animals.
She has been involved in animal welfare projects since, including working with RSPAC to raise awareness about the welfare of lambs and dogs, as well as working with the Humane Society International (HSI).
Sarah, who now works as a consultant at RSPBC, says she is grateful for the opportunity to work with the RSSCA.
“Working with the charity has given me a much better understanding of what they do,” she told the BBC.
People get hurt