The American Conservatives, a right-wing news website that has long focused on the alt-right, has decided to abandon its obsession with perfume and instead focus on its latest obsession, artificial intelligence.

In a lengthy, op-ed published Monday on the site’s home page, the editors of the publication argued that it is “not an issue of whether or not we want to smell perfume” because the “distaste for it is largely cultural.”

“Our obsession with the perfumes of our time is not about a smell,” they wrote.

“Our fetish for perfume is about how much we want the perfume to be in our lives.”

The op-ing was written by James V. O’Reilly, a longtime journalist who is the editor of The American Thinker, an alt-rights publication that frequently publishes op-eds that defend the alt right. O